Case StudiesDigital

Expand internationally with Semmántica: EMEA finalist in the Google Agency Excellence Awards 2024

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Find out how we can help you boost your digital channels with our advertising and digital analytics services.

We are honored to inform you that… We are finalists in the Google Agency Excellence Awards 2024!

Semmántica is one of the 9 finalist agencies from all over Europe, Middle East and Africa in the International Growth category, which recognises our work in the international expansion of Desigual using Google Ads.

1… 2… 3! consecutive nominations

In 2022, a new category joined the awards: International Growth. Semmántica has been a finalist in the 3 consecutive editions that have taken place since then. Moreover, it is the only Spanish agency nominated in its category in 2024.   

Semmántica was a finalist in the Google Premier Partner Awards in 2023 for the international expansion carried out for Mayoral and in the 2022 edition, for the management of Fútbol Emotion.

Our success story: Desigual

Desigual is known worldwide for its groundbreaking designs. Our challenge was to manage its Google Ads strategy, starting with 19 markets, which in just one year we expanded to 28 countries. Semmántica has managed to increase sales through Google Ads campaigns by 86% and has managed to boost the conversion rate by 60%. 

Expanding your digital business internationally

This recognition shows our commitment to helping clients expand into new markets. Because we know that it will help our clients to become futured-proved.

Proven methodology

Our campaigns attract high-quality paid traffic. We take into account aspects such as the search engines used in that country, the most appropriate channels and formats, or keywords related to your product. We follow a proven methodology to both start from scratch abroad and grow faster in the markets where you are already active.

Google International Growth Agency Program

Semmántica belongs to the exclusive group of Google Premier Partner agencies selected worldwide for their International Growth Agency Program. Their objective: to support us in the international expansion of our clients.

• If you have not yet launched internationally

How do I identify the markets with the greatest potential for my business? And, once selected, how to ensure an optimal entry strategy? Two key questions for expansion:

  • Opportunity identifier: We have access to a set of exclusive tools – owned by Google – to obtain market data. We analyse everything from general country information such as GDP per capita, internet penetration and search engine usage share to more specific information such as search volumes for keywords in your product category. All to evaluate, select and prioritise the markets with the greatest potential for your business. 
  • Operational entry strategy: It is as important to choose the right market as it is to operate in it. Consultants in logistics, user experience (UX), payment systems, legal and labour operations offer us valuable insights to make decisions about the entry of the future expansion market.

If you are already active in other countries

If you are already active in other markets but want to improve your performance or select a new country to launch your e-commerce, Semmántica can help you.

What are the Google Agency Excellence Awards?

The Google Agency Excellence Awards, formerly known as the Premier Partner Awards, are the most prestigious international recognition that can be received in Paid Media.

They are held annually by region and only agencies certified as Google Partner Premier can summit their success cases. Semmántica was one of the first Spanish agencies to obtain this badge in 2016 and has renewed it year after year as required by Google’s organisation.

The EMEA winners will be announced at the finals ceremony in Dublin on 22 October. Stay tuned!

Want to learn more about our advertising and digital analytics services?

Contact with our Semmántica team

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