Nestlé is one of the world’s leading food and beverage companies, with more than 2,000 brands in 188 countries. Its products include categories such as coffee, pet food, cereals, dairy products and specialised nutrition. In Spain, Nestlé has 10 factories and more than 5,000 employees.
Among Nestlé’s many divisions, the multinational group created Nestlé Health Science in 2011 to provide science-based nutritional solutions that improve people’s health and well-being. Its mission is to provide innovative products that address specific nutrition needs, helping to prevent, treat or manage various health conditions. The company operates in a broad market that includes clinical nutrition and consumer care, with a wide range of brands that build on the value of nutrition to help people maintain a healthier life from infancy to healthy aging.
With a strong focus on research and development, Nestlé Health Science works closely with healthcare professionals and scientific communities to deliver products that improve the quality of life for people around the world.
At this juncture, Nestlé Health Science needed the support of a technology partner to help it optimise its digital strategy and efficiently manage its direct-to-consumer (D2C) sales for its brands: Solgar, Nutrition is Life and Vital Proteins.
Key project objectives were defined:
- Implement a robust technological solution to solve previous technical problems.
- Restructure and optimise its 3 D2C sales channels.
- Create a more efficient and optimal user experience.
- Consolidate its database for a more centralised and effective management.
- Optimise the work methodology, facilitating the implementation of new functionalities and continuous improvements.
- Improve the usability of the platform, ensuring a more intuitive navigation.
The challenge
Nestlé Health Science faced a number of challenges in managing its e-commerce platforms. Among the main issues were legacy code and the use of third-party modules that affected performance, as well as an unintuitive digital experience design that complicated navigation and reduced conversion rates. In addition, a lack of centralisation in the database made product management difficult, while manual processes in stock management directly impacted team productivity.
The company was also constrained in implementing new digital strategies with agility, which was an obstacle to responding quickly to market demands. This scenario was compounded by the need to ensure that all three D2C sites were up and running ahead of the last quarter of the year promotional period, a crucial time for the business.
The solution
Throughout the initial phases of analysis and bug fixing, the development team identified several code issues and recurring problems that affected the stability and performance of e-commerce.
The need to evolve towards a platform that would guarantee greater web speed and cost optimisation was detected. For this reason, two lines of work were defined: one focused on improving and maintaining the portal, and the other on defining new functionalities and evolutions.
After identifying that this legacy system would not be sustainable in the long term, it was decided to develop a new environment from scratch with Adobe Commerce (Magento) and Hyvä as front-end, a robust and scalable solution.
Along with this new platform, a customer-specific SCRUM methodology was adopted to optimise the workflow. This methodology allows for direct and regular feedback on the work carried out, so that from time to time an analysis of the work can be carried out and even the teams can be resized when necessary.
Key to success
Team commitment and motivation are fundamental pillars for the success of any project. At hiberus, we have combined these qualities with a customer-centric approach and the use of advanced tools to deliver innovative technological solutions. Thanks to close collaboration between our front-end, back-end and data architecture teams, we have worked together with Nestlé to exceed expectations and ensure high-impact results.
On the other hand, in projects with tight deadlines, strict adherence to the roadmap has been key to avoid deviations and ensure on-time deliveries. This approach has allowed us to develop a robust, efficient and fully usable final solution, aligned with the client’s objectives.
Results
The implementation of this solution was completed in less than two months, adapted to Nestlé’s technical requirements and security protocols, marking a turning point in the management and performance of its D2C sales channel.
- Renewed platform: Increased stability, security and automation in content management.
- Increased site performance: More intuitive user experience and optimised navigation.
- Cost reduction: Greater efficiency in developments thanks to the new technological architecture.
- Productivity improvements: Automation of processes that freed the team from manual tasks, achieving a 25% increase in productivity.
- Historic growth in sales: D2C sites reached a record sales peak in November 2024, consolidating its position in the market.
Next steps
With the project in the maintenance phase, Nestlé Health Science continues to focus on the ongoing evolution of its D2C platforms. Future plans include adding new functionalities, improving the user experience based on data analytics and exploring technological innovations that can continue to drive growth.
At hiberus, we remain committed to supporting Nestlé at this stage, ensuring that its D2C channel not only maintains its current performance, but continues to be an industry benchmark through the implementation of innovative and scalable solutions.
As Hyvä Silver Partners and Adobe Commerce Gold Partners, we at hiberus distinguish ourselves by pioneering the implementation of Hyvä, anticipating its ability to transform e-commerce. Do you want us to help you discover how Hyvä can help you empower your online business and make your e-commerce experience exceptional? Contact us and we’ll give you all the information!
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