Salesforce is a cloud-based customer relationship management (CRM) software that provides a unified and up-to-date view of the customer to all departments of the organization, including marketing, sales, customer service, and e-commerce, on a single integrated platform.

This CRM is designed to help businesses optimize processes, maximize profitability, and manage and improve business relationships with their current and potential customers throughout the entire purchase cycle.

Salesforce is considered the best process management tool worldwide. Currently, there are more than 150,000 companies using this CRM, a figure that continues to grow year after year thanks to the wide range of products and functionalities it offers.

The peculiarity of this software is that it runs in the cloud, so users can access the platform from anywhere and any device. This feature also provides an advantage when implementing it, as it can be quickly put into operation without the need to install hardware or applications in the company's offices.

To begin with, companies must identify their objectives to know which applications they need to implement. Later on, they can acquire new complementary functionalities. Once registered, different types of users with specific roles must be created, sales processes must be defined, accounts and contacts must be configured, data must be imported, and the tool must be customized to meet the needs of the company.

In addition, Salesforce has a powerful collection of applications and integrations, and uses an API to connect with applications like SAP or Oracle in order to extend and enhance the capabilities of these systems, granting read and write access to always access the most up-to-date information.

Comprised of modules

Salesforce is comprised of modules, a set of individual tools that interconnect to help the company achieve its marketing and sales goals. Among the most notable are Salesforce Customer 360, Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, and Salesforce Platform Cloud.

Cloud-based system

All of this CRM's applications run and are stored online, allowing access from anywhere or device. Additionally, thanks to cloud computing, it is not necessary to purchase information storage equipment, make backups, or perform maintenance.

Complete CRM

Salesforce offers all the necessary tools and functionalities to provide an optimal user experience and improve the company's relationship with customers at all touchpoints, from acquisition to loyalty.

Data centralization

This CRM makes all information related to the company, sales, or customers available to the team. This improves operational efficiency, ensures smoother collaboration, and provides a clearer view of all processes.

Salesforce offers multiple advantages, among which we can highlight the following:

• Cost savings. s all applications are hosted in the cloud, expenses on infrastructure, servers, maintenance, security, and administration are reduced.
• Speed and accessibility. All software tools and information can be accessed from any device without the need for installations.
• All software tools and information can be accessed from any device without the need for installations. With this CRM, real-time information is always available, as all data is constantly updated in the cloud.
• Scalability. Salesforce offers a wide range of tools that integrate with each other to help companies grow.
• Security. The platform offers high standards of security and privacy, allowing companies to work in a secure environment.
• Customization and adaptability. Salesforce is highly customizable and can adapt to the particular needs of each company, as it is not necessary to purchase all licenses, but only those that will be used.

Salesforce Marketing Cloud is a Marketing platform with multiple tools designed to efficiently manage a brand's interaction with its customers at every touchpoint.

Main products of Marketing Cloud:

• Journey Builder: Marketing automation tool to create personalized experiences across different channels such as email, SMS, social media, ads, and the web.
• Email Studio: Marketing automation tool to create personalized experiences across different channels such as email, SMS, social media, ads, and the web.
• Marketing Cloud Customer Data Platform: nifying, segmenting, activating, and analyzing data from any source on one platform.
• Mobile Studio: Developing actions through SMS, push notifications, or chat messages.
• Marketing Cloud Advertising: Managing acquisition campaigns, aligning and attracting customers with CRM data.
• Marketing Cloud Intelligence: Unifying marketing data, investments, KPIs, and decisions on one platform.
• Marketing Cloud Personalization: Real-time tracking and management of customer experiences to generate valuable interactions.
• Google Analytics 360: Real-time reports and statistics to measure and analyze the impact of all actions carried out with Marketing Cloud.
• Marketing Cloud Account Engagement: Automating B2B marketing by uniting marketing and sales on the same platform.

The main advantage of Marketing Cloud is that it allows reaching potential customers using the appropriate channels and messages at the right time through the automation of marketing campaigns. In addition, it offers other advantages that should be taken into account:

• PPrediction of future behaviors through the Einstein AI tool
• Planning, optimization, and personalization of the 360º customer experience across all channels
• Building a closer relationship with customers and fostering their loyalty
• Efficient and effective interaction with users through different channels
• Tracking the consumer at each stage of the Customer Journey
• Analysis and evaluation of the impact of each interaction with the customer

At hiberus, we are Salesforce partners and have a team of experts who analyze your business in depth to understand your needs and define the best technological solution for your day-to-day operations. Once the data model is defined, we take care of implementing and integrating Salesforce with the rest of your company's tools, as well as training your team to make the most of the platform's functionalities.

All of this makes us the best partner to implement Salesforce in your B2C and B2B strategy and help you make the most of the multiple functionalities offered by this platform.